Blog

We are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.

January 25, 2023

Embracing an Inside-Outside Strategy for Animal Freedom

By switching to the vocabulary of inside game/outside game, the animal freedom movement can shift from infighting to collaboration.

January 25, 2023

"Welfarism vs. Abolitionism" is Obsolete

Aidan argues that the narrative of "welfarism vs. abolitionism" missed the mark and created unnecessary conflict among animal advocates.

January 4, 2023

Examining the Value of Open Rescue in Light of the Smithfield Victory

Eva speaks from her experience as DxE’s former legal coordinator and current felony Open Rescue defendant, reflecting on some lessons learned from the Smithfield victory and the implications for future movement strategy.

December 20, 2022

Dispelling Carnism at its Intergenerational Roots

Eva advocates for an empathy-first persuasion approach and proposes understanding objections to animal freedom through a trauma lens.

December 5, 2022

Showing Our Work on Social Connectedness

This piece contains the processed data informing the findings we present in Where the Animal Movement will be Reborn. We recommend reading that piece first if you haven't already, then coming back here if you want to see the data. Methods Data was drawn from Meta’s Social Connectedness Index. We used Python to draw out […]

December 5, 2022

Where the Animal Movement Will Be Reborn

Informed by research on social change and data published by Facebook on connectedness between certain geographies in the US, Eva suggests a new strategy for concentration in the Animal Freedom Movement.

October 25, 2022

What Moves In a Social Movement?

In part 3 of "It’s Social Norms, Stupid," Aidan shows how social movements can unleash the power of social networks to change norms at scale, including for the animal freedom movement. If you don’t know what “social movement strategies" are, you’re in the right place.

October 25, 2022

Dentists Don’t Spread Veganism

In part 2 of "It’s Social Norms, Stupid," we see how the science of social networks has cast new light on how changes in norms spread. This research points to a new strategy animal advocates can use to challenge norms directly.

October 17, 2022

The Animal Movement’s Biggest Blind Spot

In Part 1 of the "It’s Social Norms, Stupid" series, Aidan explains how the farmed animal movement’s dominant theory of change neglects the role of social norms in shaping people’s attachment to meat. As a result, current strategies are insufficient to bring about the end of animal farming.

October 6, 2022

Vegan Tables: A Letter to the People I Love

Eva shares a sample letter to start the conversation with loved ones in light of the updated Liberation Pledge.

October 6, 2022

An Evolution of the Liberation Pledge

Eva proposes the new Liberation Pledge: to have brave conversations with people we’re close to, where a solution is found in collaboration with the other, to ask for meaningful solidarity.

September 2, 2022

Rethinking the Liberation Pledge

It was a fascinating idea and a bit of a disaster. Instead of energizing supporters’ social networks to create change, as its creators intended, it often had the opposite effect- to isolate advocates from their closest relationships. Eva explains what it was, why it was a good idea, and what went wrong.

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