Reports

Stages of Activist Development: A Study of US Animal Rights Organizers

This study follows in the footsteps of a 2020 survey experiment by Faunalytics, which surveyed 167 paid and unpaid animal advocates on many factors affecting retention.

Civic vs. Consumer Framing: Survey Experiments Examining Their Impact on Support for the Animal Freedom Movement

Zoe Griffiths

This report details the findings of Pax Fauna's three major messaging-related survey experiments conducted between 2022 and 2023.

Evolving Together: Executive Summary of an 18-month Messaging Study on Animal Farming

by Aidan Kankyoku with Eva Hamer, Zoe Griffiths, Ramona Grace, Conor Lamkin, and Lauren Lowisz-Halapi

Top recommendations for advocates. This study was designed to deeply investigate the active, latent, and potential narratives which already exist in society’s relationship to farmed animals, and to identify vulnerabilities in the dominant narrative as well as promising new narratives with which to replace it.

Framing the Food System: a Review for Animal Advocates of FrameWorks Institute’s Foundational Study

by Aidan Kankyoku

Evolving Together report 1/5: In 2006, FrameWorks published findings from a multi-staged investigation into the challenges of communicating with the public about food system change. While the report was not focused on animals, many of its insights into how the public relates to food are directly relevant for animal advocates wishing to see a change in the food system.

A Review of Contemporary Research into Public Perceptions of the Slaughter Industry

by Aidan Kankyoku

Evolving Together report 2/5: Analysing over 60 recent studies that together paint a complicated picture of Americans’ relationship to meat and animal farming, perhaps best summed up by one researcher’s observation that meat from animals is “simultaneously... deeply popular as well as troubling among the same people.”

Analyzing the Landscape of Narratives about Farming Animals: Advocates, Media, and Industry

by Eva Hamer

Evolving Together report 3/5: This report aims to provide an overview of the narratives currently in play by the industry, advocates themselves, and the Media. By noticing which narratives are and aren’t being echoed by the Media, we examine implications for advocates and inform the later phases of our messaging research.

Using Private Interviews to Deeply Probe the General Public’s Views on Farming Animals

by Aidan Kankyoku, Eva Hamer, and Ramona Grace

Evolving Together report 4/5: We conducted interviews with ordinary American meat eaters in an attempt to discover what frames underpin latent public support for the goals of the animal movement, and what messages advocates could use to activate that support. We identified promising frames animal advocates can use to build support for a future without using animals for food.

Developing a Messaging Strategy to End Animal Farming Using Focus Groups

by Aidan Kankyoku, Eva Hamer, Zoe Griffiths, Ramona Grace, Conor Lamkin, and Lauren Lowisz-Halapi

Evolving Together report 5/5: In this study, we designed and tested new messages for animal advocates based on findings from an earlier study. We used focus groups in order to mimic the way that people often process new ideas through conversations with peers, rather than in isolation.

Research

Featured Research

Organizer Ethnography

Narrative Research

Stages of Activist Development

Evolving Together

Stages of Activist Development: A Study of US Animal Rights Organizers

Civic vs. Consumer Framing: Survey Experiments Examining Their Impact on Support for the Animal Freedom Movement

Evolving Together: Executive Summary of an 18-month Messaging Study on Animal Farming

Framing the Food System: a Review for Animal Advocates of FrameWorks Institute’s Foundational Study

A Review of Contemporary Research into Public Perceptions of the Slaughter Industry

Analyzing the Landscape of Narratives about Farming Animals: Advocates, Media, and Industry

Using Private Interviews to Deeply Probe the General Public’s Views on Farming Animals

Developing a Messaging Strategy to End Animal Farming Using Focus Groups

Be the First to Hear About Our Cutting- Edge Research

Get updates from Pax Fauna

Research

Featured Research

Organizer Ethnography

Narrative Research

Stages of Activist Development

Evolving Together

Reports

Stages of Activist Development: A Study of US Animal Rights Organizers

Civic vs. Consumer Framing: Survey Experiments Examining Their Impact on Support for the Animal Freedom Movement

Evolving Together: Executive Summary of an 18-month Messaging Study on Animal Farming

Framing the Food System: a Review for Animal Advocates of FrameWorks Institute’s Foundational Study

A Review of Contemporary Research into Public Perceptions of the Slaughter Industry

Analyzing the Landscape of Narratives about Farming Animals: Advocates, Media, and Industry

Using Private Interviews to Deeply Probe the General Public’s Views on Farming Animals

Developing a Messaging Strategy to End Animal Farming Using Focus Groups

Be the First to Hear About Our Cutting- Edge Research

Get updates from Pax Fauna

get updates from pax fauna