Zoe Griffiths

Aidan argues that the narrative of "welfarism vs. abolitionism" missed the mark and created unnecessary conflict among animal advocates.

Informed by research on social change and data published by Facebook on connectedness between certain geographies in the US, Eva suggests a new strategy for concentration in the Animal Freedom Movement.

In Part 1 of the "It’s Social Norms, Stupid" series, Aidan explains how the farmed animal movement’s dominant theory of change neglects the role of social norms in shaping people’s attachment to meat. As a result, current strategies are insufficient to bring about the end of animal farming.

It was a fascinating idea and a bit of a disaster. Instead of energizing supporters’ social networks to create change, as its creators intended, it often had the opposite effect- to isolate advocates from their closest relationships. Eva explains what it was, why it was a good idea, and what went wrong.

By switching to the vocabulary of inside game/outside game, the animal freedom movement can shift from infighting to collaboration.

Eva speaks from her experience as DxE’s former legal coordinator and current felony Open Rescue defendant, reflecting on some lessons learned from the Smithfield victory and the implications for future movement strategy.

Eva advocates for an empathy-first persuasion approach and proposes understanding objections to animal freedom through a trauma lens.

This piece contains the processed data informing the findings we present in Where the Animal Movement will be Reborn. We recommend reading that piece first if you haven't already, then coming back here if you want to see the data. Methods Data was drawn from Meta’s Social Connectedness Index. We used Python to draw out […]

In part 3 of "It’s Social Norms, Stupid," Aidan shows how social movements can unleash the power of social networks to change norms at scale, including for the animal freedom movement. If you don’t know what “social movement strategies" are, you’re in the right place.

In part 2 of "It’s Social Norms, Stupid," we see how the science of social networks has cast new light on how changes in norms spread. This research points to a new strategy animal advocates can use to challenge norms directly.

Eva shares a sample letter to start the conversation with loved ones in light of the updated Liberation Pledge.

Eva proposes the new Liberation Pledge: to have brave conversations with people we’re close to, where a solution is found in collaboration with the other, to ask for meaningful solidarity.

Watch our fellows present preliminary findings from Pax Fauna's ongoing messaging study.

What do emotions have to do with animal rights advocacy?

Ballot measures are an underutilized strategy animal advocates can use to get our movement on the agenda.

There are two fundamentally divergent theories of change behind direct action campaigns. They should never mix.