These tasks are designed to take about 3 hours to complete. Submit your responses to the form below by the date/time you were given. Word counts are upper limits; if you can convey your response in fewer words, do so.
Read the instructions carefully and work in a separate document until you're ready to submit; this page will not save your work.
If any of the instructions are not clear, don’t hesitate to email us and we will clarify.
For this task, you are asked to learn about a new conceptual framework relevant to advocacy, communicate a summary of the ideas, and implement them. Your answers will be assessed for your ability to quickly digest, convey, and apply new ideas in writing.
Learn - watch the first 10 videos (the remaining 5 are optional) in this playlist showing a training by structure-based organizing legend Marshall Ganz on his messaging framework Public Narrative.
Task 1A: Report - explain Public Narrative as if you were speaking to a grassroots community organizer. Explain what it is, how it works, the key ideas, and why it is relevant to their work, in 250 words or less.
Task 1B: Implement - Imagine you were creating a post for social media, modeled on Public Narrative, in support of the campaign to ban slaughterhouses in Denver. How would you convey your stories of self, us, and now? What personal anecdotes, supporting facts, and other components might you choose to include? Describe the overall post and sketch out 1-2 examples each of how you'd convey your stories of self, us, and now. 250 words or less.
As PAF’s main ambassador on social media, you will often speak about the campaign on the spot in videos and livestreams. This makes you a natural choice to take TV interviews. For this task, you will field a mock TV-style interview about the slaughterhouse ban initiative. You’ll be assessed on your preparation, your ability to think on your feet, and your fluency in incorporating feedback.
Task 2A: Imagine you are preparing for a live interview with Denver7, a generic local news station. Using the page on proanimal.org about the slaughterhouse ban, prepare a few key talking points you’ll use in the interview. Submit them here in up to 250 words.
Task 2B: Schedule a 30-minute video call with Olivia and Eva to conduct the interview. One of us will be roleplaying a TV anchor. The others may ask you to pause during the interview to incorporate feedback and suggestions. The roleplay itself will last 10-15 minutes. After the interview, submit a few brief notes on any questions you would want to answer differently next time.
Task 2B will not be assessed on writing quality. Incomplete sentences are appropriate. Focus on conveying the important reflections/lessons from the interview.
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