Pax Fauna New Partner Application - Written Tasks

Instructions

These tasks are designed to take about 3 hours to complete. Submit your responses to the form below by the date/time you were given. Word counts are upper limits; if you can convey your response in fewer words, do so.

Read the instructions carefully and work in a separate document until you're ready to submit; this page will not save your work.

If any of the instructions are not clear, don’t hesitate to email us and we will clarify.

Task #1 - Learn, Report, Implement (90-120 minutes)

For this task, you are asked to learn about a new conceptual framework relevant to advocacy, communicate a summary of the ideas, and implement them. Your answers will be assessed for your ability to quickly digest, convey, and apply new ideas in writing.

Learn - watch the first 10 videos (the remaining 5 are optional) in this playlist showing a training by structure-based organizing legend Marshall Ganz on his messaging framework Public Narrative.

Task 1A: Report - explain Public Narrative as if you were speaking to a grassroots community organizer. Explain what it is, how it works, the key ideas, and why it is relevant to their work, in 250 words or less.

Task 1B: Implement - Imagine you were creating a post for social media, modeled on Public Narrative, in support of the campaign to ban slaughterhouses in Denver. How would you convey your stories of self, us, and now? What personal anecdotes, supporting facts, and other components might you choose to include? Describe the overall post and sketch out 1-2 examples each of how you'd convey your stories of self, us, and now. 250 words or less.

Task #2 - Live Mock Interview (90 minutes)

As PAF’s main ambassador on social media, you will often speak about the campaign on the spot in videos and livestreams. This makes you a natural choice to take TV interviews. For this task, you will field a mock TV-style interview about the slaughterhouse ban initiative. You’ll be assessed on your preparation, your ability to think on your feet, and your fluency in incorporating feedback.

Task 2A: Imagine you are preparing for a live interview with Denver7, a generic local news station. Using the page on proanimal.org about the slaughterhouse ban, prepare a few key talking points you’ll use in the interview. Submit them here in up to 250 words.

Task 2B: Schedule a 30-minute video call with Olivia and Eva to conduct the interview. One of us will be roleplaying a TV anchor. The others may ask you to pause during the interview to incorporate feedback and suggestions. The roleplay itself will last 10-15 minutes. After the interview, submit a few brief notes on any questions you would want to answer differently next time.

Task 2B will not be assessed on writing quality. Incomplete sentences are appropriate. Focus on conveying the important reflections/lessons from the interview.

Name(Required)
Explain Public Narrative as if you were speaking to a grassroots campaign organizer. Explain what it is, how it works, they key ideas, and why it is relevant to their work, in 250 words or less.
Imagine you were creating a post for social media, modeled on Public Narrative, in support of the campaign to ban slaughterhouses in Denver. How would you convey your stories of self, us, and now? What personal anecdotes, supporting facts, and other components might you choose to include? Describe the overall post and sketch out 1-2 examples each of how you'd convey your stories of self, us, and now. 250 words or less.
Imagine you are preparing for a live interview with Denver7, a generic local news station. Using the page on proanimal.org about the slaughterhouse ban, prepare a few key talking points you’ll use in the interview. Submit them here in up to 250 words.
After your roleplay interview, submit a few brief notes on any questions you would want to answer differently next time.
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Give a short summary of the event and explain why you think it would draw lots of potential recruits into the campaign. Then, give a bulleted list of tasks you’d need to complete beforehand for the event to happen successfully, including promotion strategies to attract lots of attendees. 300 words or fewer.
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Write the words for a post you could make to the Denver Vegans facebook group announcing the event and encouraging people to RSVP. 100 words or fewer.
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Write a personal message you could send to members of the same facebook group who are otherwise strangers to you. 100 words or fewer.
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Submit a simple outline describing how you will conduct the interview. Provide a list of questions you will ask, and include examples of follow-up questions you might use. Explain your reasoning. 250 words or less.
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Schedule a 30-minute video call with Brent to conduct the interview. Once the interview is complete, share notes on some key insights you got out of the call about how the work you interviewed Brent about can be completed better or faster in the future, totaling 200 words or less.
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Address what you were able to find in a short time (or what you already know) about each of the questions above, as well as how you would conduct further research to more fully answer them. 400 words maximum.
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Based on your initial research as well as your pre-existing knowledge and personal opinions, what would you advise the advocates to include (and not include) in their measure, and why? 150 words maximum.
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Research non-local press outlets and choose one specific outlet, and a specific journalist at that outlet, to pitch the story to. Consider both top-tier outlets like the New York Times as well as mid-sized outlets. Develop a plan for how you would pitch that journalist: what angle would appeal to them? Show your work. Explain the different outlets you looked at, what you found, and why you chose the one you did. Explain why you would use a particular angle. Include the journalist’s contact information if you were able to find it. Max 250 words
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Draft an email to the journalist pitching the story. Journalists are notoriously busy– you have one chance to pique their interest. 250 words or fewer.

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