Overview:
- Create and execute a social media strategy and digital fundraising program for a new grassroots animal advocacy organization.
- Write effective marketing copy and dominate search results for keywords related to our campaigns.
- Work shoulder-to-shoulder with a team of experienced organizers developing a new strategy for grassroots animal advocacy.
Applications are processed on a rolling basis, and the first step is easy, so don’t wait to apply. Generally speaking, no specific credentials or experience are required for roles at Pax Fauna. If you feel you have the right strengths to learn on the job and master this role, please apply.
Remote or in Denver, CO: being located in the Denver metro area or being willing to relocate there is a plus. We will discuss with each candidate the feasibility of filling this role remotely. Salary $43,000 per year (flat rate for all team members pegged to MIT living wage calculator) plus healthcare and retirement contributions worth >$6,000 per year.
Our dream candidate is someone who has experience building a following on social media and may even be willing to convert existing social media pages they have built to focus on Pro-Animal Future’s strategy. We are interested in exploring the possibility that the strongest social media followings are built around individuals rather than organizations, and developing one or more personal spokespeople on social media rather than investing in company pages.
However, we are also very keen to receive applications from candidates with skills or experience in other forms of digital marketing. If you have digital marketing experience that isn’t primarily through social media, please apply!
Work at Pax Fauna is highly self-directed. Self-starters with a track record of initiating projects might succeed here.
Context: We are currently supporting a pilot campaign in Denver, CO, which will last through 2024. After that, we will be launching similar campaigns across the country. You will be responsible for building a social media operation commensurate with our nationwide ambitions.
Social Media & Digital Strategist:
Purpose: A strategic presence on social media and other digital channels successfully recruiting activists, raising funds, and persuading swing voters to vote pro-animal.
You’ll be assessed on how much of each of the following comes through our social media and other digital channels:
- Recruitment: drawing new activists into our campaigns.
- Fundraising: building a base of grassroots donors.
- Voter Persuasion: reaching large numbers of swing voters with persuasive content.
You will have a high degree of autonomy to develop and execute a strategy to meet these objectives, with hands-on support from a tight-knit team and significant access to mentors from ally organizations.
Possible Activities:
- Building up an engaged following on individual and/or organizational social media accounts by:
- Creating a strategy
- Setting and regularly updating goals
- Creating professional-quality content
- Engaging members of our activist community to create content
- Search Engine Optimization: identifying key search terms related to our campaigns and creating digital content to ensure we dominate those terms when voters are researching our initiatives.
- Working with other team members to write copy for:
- Op-eds
- Webpages
- Email marketing campaigns
- Voter education print assets
- Press releases
- Social media posts
- Creating guidelines others can use to create brand- and strategy-aligned content.
Key skills:
- Writing in a variety of styles appropriate to digital marketing copy
- Fluency with different social platforms, and with memes
- Simple graphic design (e.g. using Canva)
- Confident, authoritative presence speaking in front of a camera (e.g. for social media videos or media interviews)
- Experimenting, monitoring results, and adapting strategies accordingly
- Quickly picking up new skills
We strongly encourage applications from women and people of color if you aren’t quite sure whether you’d meet everything we’re looking for. The first step is easy, and applications are processed on a rolling basis, so apply now!
