In part 3 of "It’s Social Norms, Stupid," Aidan shows how social movements can unleash the power of social networks to change norms at scale, including for the animal freedom movement. If you don’t know...
In part 2 of "It’s Social Norms, Stupid," we see how the science of social networks has cast new light on how changes in norms spread. This research points to a new strategy animal advocates...
In Part 1 of the "It’s Social Norms, Stupid" series, Aidan explains how the farmed animal movement’s dominant theory of change neglects the role of social norms in shaping people’s attachment to meat. As a...
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