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The Animal Movement
Needs a Course Correction

At Pax Fauna, we are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.
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Building a New Animal Freedom Movement

Pax Fauna exists to bring about a Nonviolent grassroots mass movement to end animal agriculture. With cutting-edge research, we can make the movement smarter, louder, and more collaborative than ever.

New Strategies

We’re combining modern best practices in political narrative with our own focus groups and testing to develop a new, more persuasive story about animal freedom.

New Messaging

The time is ripe for a disruptive mass movement to seize the narrative about animal agriculture. We’re expanding the movement’s capacity for creative protest, canvassing, and guerrilla marketing.

New Ways of Organizing

We’re bringing community organizing for animals into the 21st century with everything from new digital tools to Nonviolent Communication.

Our Approach is Different

  • Building on a foundation of integral Nonviolence and a commitment to inner work
  • Targeting cultural and social change to compliment the movement's current focus on institutional change
  • Setting goals and strategies attuned to the severity of the climate & ecological crisis and the high probability of catastrophic social upheaval it brings
  • Focusing on the internal dynamics of movement organizations, not just external strategy
  • Taking time for deep research and leadership development before launching a movement
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Our Partners

The team that makes it all happen.
Ramona Grace Profile Photo

Ramona Grace

Partner

In 2017, Ramona followed a flier to a potluck hosted by Direct Action Everywhere and attended her first protest the following day.

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Eva Hamer Profile Photo

Eva Hamer

Partner

Eva has been organizing in the animal freedom movement since 2015 when she started working with DxE in Chicago, where she focused on building community, writing protest music, and compiling the movements’ songs into an online songbook used by advocates around the world.

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Aidan Kankyoku Profile Photo

Aidan Kankyoku

Partner

Since getting their start as a community organizer with Direct Action Everywhere in Colorado in 2015, Aidan has been immersed in studying the craft of disruptive mass movements.

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Research Blog

We are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.

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