The Animal Movement Needs a Course Correction
At Pax Fauna, we are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.
Our Mission
Building a New Animal Freedom Movement
Pax Fauna exists to bring about a Nonviolent grassroots mass movement to end animal agriculture. With cutting-edge research, we can make the movement smarter, louder, and more collaborative than ever.
New Messaging
We’re combining modern best practices in political narrative with our own focus groups and testing to develop a new, more persuasive story about animal freedom.
New Strategies
The time is ripe for a disruptive mass movement to seize the narrative about animal agriculture. We’re expanding the movement’s capacity for creative protest, canvassing, and guerrilla marketing.
New Ways of Organizing
We’re bringing community organizing for animals into the 21st century with everything from new digital tools to Nonviolent Communication.
What Sets Us Apart
Our Approach is Different
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Building on a foundation of integral Nonviolence and a commitment to inner work
- Targeting cultural and social change to compliment the movement's current focus on institutional change
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Setting goals and strategies attuned to the severity of the climate & ecological crisis and the high probability of catastrophic social upheaval it brings
- Focusing on the internal dynamics of movement organizations, not just external strategy
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Taking time for deep research and leadership development before launching a movement
Our Partners
Eva Hamer
Aidan Kankyoku
Research Blog
What We’re Up to in 2021 (Short Version)
Pax Fauna exists to create a kinder world for animals, human and otherwise, by accelerating the emergence of a highly intelligent, collaborative, Nonviolent grassroots mass
Report: The Promise of Direct Democracy for Momentum-Driven Social Movements
For years, mass social movements have been organized around a crucial belief: that in a functioning democracy, if you can persuade 51% of the population
Meet Our Team: Aidan
This essay is part of a series where the partners of Pax Fauna introduce themselves to the world! Each partner will share about their journey
The Two Competing Strategies Behind Every Protest
There are two fundamentally divergent theories of change behind direct action campaigns. They should never mix. What Do We Want?! Nothing is more closely associated