Research

Featured Research

Organizer Ethnography
A Study of US Animal Rights Organizers
Narrative Research
An 18-month Messaging Study on Animal Farming

Stages of Activist Development

A Study of US Animal Rights Organizers
Learn how understanding activism as a grief process can help us build stronger communities and recruit more activists.
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Executive Summary

Evolving Together

An 18-month Messaging Study on Animal Farming
Top recommendations for advocates. This study was designed to deeply investigate the active, latent, and potential narratives which already exist in society’s relationship to farmed animals, and to identify vulnerabilities in the dominant narrative as well as promising new narratives with which to replace it.
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