The Animal Movement Needs a Course Correction
At Pax Fauna, we are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.
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Building a New Animal Freedom Movement
Pax Fauna exists to bring about a Nonviolent grassroots mass movement for animals. With cutting-edge research, we can make the movement smarter, louder, and more collaborative than ever.
New Strategies
The time is ripe for a disruptive mass movement to seize the narrative about animal agriculture. We’re expanding the movement’s capacity for creative protest, canvassing, and guerrilla marketing.
New Messaging
We're combining modern best practices in political narrative with our own focus groups and testing to develop a new, more persuasive story about animal freedom.
New Ways of Organizing
We’re bringing community organizing for animals into the 21st century with everything from new digital tools to Nonviolent Communication.
Our Approach is Different
- Building on a foundation of integral Nonviolence and a commitment to inner work
- Targeting cultural and social change to complement the movement's current focus on institutional change
- Setting goals and strategies attuned to the severity of the climate & ecological crisis and the high probability of catastrophic social upheaval it brings
- Focusing on the internal dynamics of movement organizations, not just external strategy
- Taking time for deep research and leadership development before launching a movement
From Our Blog
We are conducting hands-on research to improve the ways animal advocates organize, take action, and communicate with the public.
